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Branding As The Cash Cow For Most Businesses, A Focus On Ghanaian Locally Prepared Hot Sauce Known As Shito



What differentiates many businesses from each other is branding. Branding has become a huge issue for Ghanaian businesses today because many do not know how to go about it.

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Branding gives a face-lift to businesses and makes people patronize a possible worthless product. It is a distinctive feature in businesses and makes one business stand out from the lot.

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Shito is a local pepper sauce served by Ghanaians and is gradually becoming a household name in most African and Foreign countries. The local sauce has suddenly received a boost as many Ghanaians have turned their focus to make some cash out of it.

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Browsing through twitter today, our attention got drawn to a post by one Kevin about his sister’s shito ‘ The Chilli Club’, which he claims is the best. What we, however, want to focus on is the branding of the product. The owner probably understands what branding does to a product and so chose a very catchy bottle and label, immediately drawing the attention of many.

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Check out the branding and bottle choice of this brand of shito and do a quick comparison with the others on the market, then let us know which brand would quickly draw your attention regardless of knowing how it tastes.

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This article does not in any way suggest that The Chilli club shito is the best or worse.