Shatta Wale’s Brand At Risk Following His Fall In Hit Songs

Africacelebrities.com critically takes a look into Shatta Wale’s recent play and brand as his hit songs seize. The Shatta Movement (SM) brand which happens to be one of the most vibrant forces in Ghana Music industry has over the past months remained adamant. The enthusiasm and support that was driven the brand has almost fallen as his name and brand doesn’t pull crowd as it used to.

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More importantly, last year’s Christmas festivity had a couple of concerts but surprisingly, Shatta Wale was missing in concerts that were played across the country. This proved beyond doubt that the name Shatta Wale is not as vibrant as it used to be about three years ago. One may blame this on the unfortunate incident that occurred at the Vodafone Ghana Music Award ceremony when he and his gang interrupted the awards night when Stone Bwoy was to receive an award for the dancehall artiste of the year.

A critical look into Shatta Wale’s songs that was released in the year 2019 was quiet impressive for the beginning of the year but the hit tunes that he is well known for actually dropped after the VGMA music festival. The tunes that were released weren’t such dope as expected from the dancehall artiste.

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Shatta Wale’s social media likes and post is discussion. One should not under estimate the use of social media in the area of entertainment and also business. Africacelebrities.com studies came out that there has been a poor increase in the number of like and following of the musical star. This in a way causes low ambassadorial deals and promotions as any business that wants to do business with him may profitably look at that. Though, he has received some promotions and advertising deals, the fall in brand remains firm.

Though he has been in a series of the news following his beef with Efia Odo; a TV personality and actress. But this cheap hype is not what the Ghanaian dancehall music fan is expecting.

Source: Africacelebrities.com