Lilwin And His Management’s Explanation For Using ABSA Logo On Atta Adwoa Challenge Is Offensive And Doesn’t Make Sense

Only a few days ago, Ghanaian actor-cum-musician, Kwadwo Nkansah, known in showbiz as Lilwin came under fire for his video on the ‘Atta Adwoa’ challenge which had become an internet sensation and social media craze since the beginning of the year.

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As you may be aware, ‘Atta Adwoa’ is a hit song by fast rising Ghanaian artistes Bosom PYung which was released early January this year.

Social media and internet users immediately started the ‘Atta Adwoa’ challenge mimicking Bosom’s repertoire in the music video. Since then many others, including some celebrities, have participated in the said challenge.

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Lilwin is the latest among those celebrities to join the ‘Atta Adwoa’ challenge. Ordinarily, this wouldn’t have been an issue. However, it came to light that in Lilwin’s video of the ‘Atta Adwoa’ challenge, the logo of ABSA- the new name of Barclays Bank- was used and advertised in the video without getting consent from the original artiste.

Thus, the issue became a matter of copyright violation. So far, Bosom PYung, Barclays Bank and a few others (including A Plus) who have stakes in the matter have made statements concerning the matter, except Lilwin.

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So, today the management of Wezzy Empire, that is Lilwin’s management, released a statement to the effect of offering an explanation to what happened and as well, render an apology to all parties involved.

The full statement can be found at the end of this article. However, it must be pointed out that the explanation given by Lilwin and his management is somewhat repugnant and lacks credibility.

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First, the statement makes claim that they [the management of Wezzy Empire] could not believe their editors placed the ABSA logo in the video but later confirmed it was a mistake three hours after its release.

A mistake? A deliberate mistake would be a better description for what happened, not merely a mistake.

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It beats imagination that not any logo but that of ABSA was put on the video. How that happened mistakenly is a question for the gods.

Portion of the statement reads as follows:

We were mortified when social media commentators pointed out that #attaaadwoachallenge song was violated by our Artist, and shocked to see that it happened on our watch.

At first, we couldn’t believe our editing bench placed the Logo of an International Bank Barclays/Absa, but upon checking our records we confirmed that the mistake were made.

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We indeed reviewed and disapproved the video in question after 3 hours post on our social media by our PRO. The actor and management have no memory of why our editing bench would have thought it was OK to use this material without permission.

In their attempt to push the blame on their editing team, they claim Lilwin and the management were unaware of the motivation of the editors to put the logo without permission, forgetting that even after the video was complete it was shared on the official social media platforms of the actor.

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The question is didn’t Lilwin and his management see the video before it was released? Didn’t anyone in the management team OK the video before its release? Or the editors are also to be blamed for the video coming out in public after putting the ABSA logo on the video?

Again, their assertion that they reviewed the video and disapproved 3 hours after its release is an insult to the intelligence of many. This should have been done (and indeed necessary) before releasing the video to the public.

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In any case, they have rendered an apology to the artiste involved- Bosom PYung and vowed not to repeat the ‘mistake’ again.

Read the full statement posted by Lilwin on his official Instagram page below:

View this post on Instagram

Press Release Thursday 30th January #WezzyEmpire #kwadwoNkansahTv #WezzyEmpireTVe

A post shared by OfficialLilWin (@officiallilwin) on Jan 30, 2020 at 7:41am PST

Source: AfricaCelebrities.com