Multiple-award winning American artist, j.Cole has officially been signed by fashion brand Puma.

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After the rapper sparked rumors months ago with wearing a costumed puma sneaker, the brand has officially announced the mouth watering deal they have penned with Cole.

The multi-year partnership will see J.Cole get involved in major decisions in the fashion company in years to come.

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Puma’s Global Director of Brand and Marketing disclosed that Cole is going to be a key player in the company. The official unveiling will begin with the airing a of short film directed by Puma and J.Cole during Sunday’s NBA All Star Games. The film talks about never giving up on ones dreams even through tough obstacles.

J.Cole has also got a customized Puma sneaker which will be out on sale in no time.

SOURCE: Africacelebrities.Com

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