The Taste of Afrika’s strategy to present Afrika’s creative arts and culture to the world in the brain behind the rebranding. The new visual identity, includes a new logo, unique brand colours, and refined brand promise.

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The new brand seeks to exploit Afrikan music, fashion and culture by bringing together creative people from different Afrikan countries and diaspora to work together and tour around the continent with series of musical concerts, rich cultural exhibitions, tourism among others.

Providing more insights into the new brand identity, the CEO of The Taste of Afrika, Tengol K. Kplemani remarked;

“These are exciting times for us as Afrikans especially those in the creative arts and tourism industry as everything is built on bringing the various stakeholders together to achieve a common and similar goal.”

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The inspiration behind the choice of “One People Beyond Greatness” as the revamped theme of The Taste of Afrika, by Tengol K. Kplemani posited that:

“In Afrika, unity in diversity is the ultimate key in doing and achieving anything worthwhile. When we come together as one people irrespective of our differences, none of the continents can surpass our greatness – thus, “One People Beyond Greatness.”

Source: AfricaCelebrities.Com

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Ghanaian fashion has grown from baggy jeans and oversized T-shirts in the 90s to the current fancy styles today. Fashion has seen a lot of changes over the years with men, women, and children finding new styles for every season.

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Fashion in Ghana has not always been the way it is today. Kente was the original traditional wear of the Ghanaian people. In fact, it is believed that the entire Subsaharan fashion owes its progress and development to Ghana.

Jennifer Cole, CEO of New York-based JennCole Designs, has expressed willingness to team up with The taste of Afrika to bring a remarkable revolution in the Ghanaian fashion and modelling industry and the Afrikan continent at large.

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Consequently, JennCole Designs seeks to;

• Teach the different techniques in sewing/patterns/machines and how the industry of fashion is constructed.
• Start an annual show in Ghana to showcase their work and talents after training. Then branch out to different areas of Afrika with the show.
• Solicit sponsors and spearhead fundraisers to raise money for these shows. Also, raise money and solicit sponsors in the US to promote these shows.
• Introduce the Jenn Cole Designs brand and the captivating story on how everything started including how she overcame all the obstacles of being a black female entrepreneur.

Source: AfricaCelebrities.Com

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