Socialite Corazon Kwamboka Builds A Sports Empire – Genio Sports

If you haven’t heard of Kenyan socialite Corazon Kwamboka well here are the basics of her story. She is a lawyer, model and entrepreneur who rose to fame when her semi nude pictures leaked and started doing rounds on the internet. As her curves trended, so did she and now wherever she goes, her 500k plus online followers tag along.

Earlier in April, the Booty Queen Corazon Kwamboka decided to step down from a career in law and step into the fitness industry with a sports clothing line, Genio Sports. She told the media that launching and running the clothing line would be her new focus. She did however add that she would give all her followers free legal advice and maybe even handle pro Bono cases once in a while.

Corazon who is obsessed with the gym shared that as a consistent gym goer who happens to be very curvy, she could never find sports wear that fit her well and if it did the quality was terrible. These struggles eventually gave birth to her decision to provide an available local brand that caters to quality sports wear for ladies of all sizes. She named the company Genio Sport after the Italian word ‘Genius’. At only 24 years, she is also the company’s Brand Ambassador and uses her perfect body to model for the line.

Corazon’s story is another example of how you can turn your social media followers into loyal customers and build an empire out of it. It’s also a teachable lesson on how to use your body to your advantage in the modern day life where curves are forever trending.